Lookwide is a social media platform that uses voice recording to talk to other users. The purpose of this app is to create a medium that allows micro-podcasting features like sharing knowledge and stories whilst conversing with others throughout the app to create a sense of community.
As of December 2018, Lookwide rebranded itself to Chirp.
As our society evolves, more and more students and young adults are using social media. It is what skyrockets the usage of most mediums. In order to create a successful app, it has to appeal to a variety of users. Per evaluation and research, the Lookwide app seems to be missing a younger demographic of users. This redesign focuses on improving the content format of the Lookwide mobile application to appeal to the target audience of university students.
To improve the content format with the purpose of making the product appeal to the target audience of university students by adding or taking away app features and integrating our own ideas.
We were to critique, study and improve the application within a strict deadline of 7 days.
Research & Observe
Question & Collaborate
Sketch & Design
We were given extensive research on the user demographics of the Lookwide App to help further analyze what pain points to look at. As for 2018, the majority of the user base was middle aged adults in the USA. I also downloaded the app to take note of the problem areas that I felt were within the application itself.
Rest of the World
Problem Areas within Lookwide
No sense of collaboration or social media features
Limited amount of younger generation (problem statement) + Users as a whole
Unorganized layout and flow/ repetitive features
Best Practices & Inspirations
Because Lookwide is a micro-podcasting and social media application, I took a look at other podcasting and social media applications. I compared each of the applications and pinpointed the strong points that Lookwide did not obtain.
User Studies & Testing
To ensure that the redesign would pertain to its target audience of a younger demographic, I decided to conduct two user interviews with two young adults who enjoy listening to podcasts. The questions I asked were centralized around the reasons they liked certain podcasting applications over another. After I asked them questions over their opinion, I had them open up Lookwide and had them look around, given specific tasks.
Based on the initial observations, application comparisons, user interviews and testing, I chose four features within Lookwide to focus my redesign on:
Provide a more organized layout
Encouragement to users to post through organization
Provide necessary and relatable content imagery
Provide a collaboration aspect to enhance social media