As a human centered designer, my first phase in the design process is to ensure that empathy is at the forefront. I believe that when you understand the people you're trying to reach and design from their point of view, it creates a profound experience.

As the ideation process begins, I wholeheartedly believe in collaborative and co-designing practices. In order to truly advocate for the audience, we must include them in every step of the process to ensure the product is the strongest and most feasible for usage.

With empathy as the first step, understanding who I am designing for is the next. The goal is to identify patterns, behaviors and pain points of my audience through research, testing and observation. And to do this, we must feel what they feel and understand the complex emotions involved.

I believe that every design can be better and better as we receive more audience feedback. Not only will there be iteration in terms of audience feedback, but iteration towards creating a fully clickable high-fidelity prototype.